CLIENT:
Toyota Global Olympics & Paralympics
BROADCAST
FILM
INSIGHT:
Toyota believes that ‘mobility' goes well beyond cars and that movement is a human right. We developed "Start Your Impossible," Toyota's first-ever global marketing campaign in partnership with The International Olympic and Paralympic Committees.
Alexa Moreno is the first-ever Mexican gymnast to medal at a world championship event. In this film, we follow Alexa’s impossible story from her childhood to the Olympic Games. This spot 'Never Stop', will remind people that anyone can overcome their limitations.
TOYOTA 'NEVER STOP'
DIRECTORS CUT
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PRODUCTION:
We teamed up with Grammy-winning director Dave Meyers, world-class VFX studio Framestore, and production studio RadicalMedia. The striking film—where we see Alexa climbing through a surreal, uphill world—was filmed practically and seamlessly enhanced in post through detailed compositing.
