CLIENT:
Cricket Wireless
ANIMATED
LIVE ACTION
FILM
INSIGHT:
We created a short film, ‘Four for the Holidays,’ in order to bring our animated characters to life on a holiday adventure. The story revolves around four friends with holiday plans that take them across the US, Mexico, and Canada. They text, post, and share joyous holiday moments, but as time goes on, they realize they’re missing each other most of all. At the end of the film, the four reunite and discover that, in a season of sharing, the best holiday plans are the ones that bring us together.
Don't miss out on some special celebrity cameos from rapper T.I and WWE wrestling star Bayley!
FOUR FOR THE HOLIDAYS
HOLIDAY FILM
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FOUR FOR THE HOLIDAYS
CINEMA TRAILER
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REAL-TIME
ACTIVATION
SOCIAL
INSIGHT:
To launch Cricket’s holiday campaign in a true Hollywood fashion, we created the first-ever live-rendered animation event, using real-time capture technology to bring Cricket’s animated brand characters to life. This groundbreaking interactive press junket, was hosted by Mario Lopez, Hollywood’s most famous reporter, and streamed through a live social media event.
It became one of the most successful social initiatives in the brand’s history, garnering over 10M impressions, over 5M views and 5M engagements.
The activation won the first Cannes Lion in the brand's and agency's history.
REAL-TIME SOCIAL
PRESS JUNKET
SIZZLE FILM
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EXPERIENTIAL | INNOVATION:
To bring this activation—blurring the lines between fantasy and reality—to life, we partnered with the world-class creative team at Psyop. Leveraging their cutting-edge real-time animation system, powered by Intera/Mocap suits and facial tracking technology, we enabled the actors behind our beloved Cricket characters to appear live in a social stream. Transformed on-screen in real time, the actors fully embodied their animated counterparts—engaging with the host, answering audience questions, and delivering in-character moments of fun and spontaneity.
MAKING OF THE
SOCIAL PRESS JUNKET
BEHIND THE SCENES
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