CLIENT:
Cricket Wireless
😄 Smile, You're on Cricket! 😄 Smile, You're on Cricket! 😄 Smile, You're on Cricket!
BROADCAST
FILM
INSIGHT:
For nearly four years, Cricket Wireless has used its lovable animated characters to represent the brand—silent, cheerful icons navigating their world with wireless ease. This year, we brought them out from behind the scenes and gave them something new: a voice. Literally. Now, audiences can watch them audition, rehearse, and let their personalities shine as full-on actors in our latest Cricket commercials.
'DIRECTOR'
:30 TVC
01 OF 08
'SESSIONS'
:30 TVC
02 OF 08
'I AM HAIR!'
:15 TVC
03 OF 08
'PREPARATIONS'
:15 TVC
04 OF 08
'REACTING'
:15 TVC
05 OF 08
'PEP-TALK'
:15 TVC
06 OF 08
'CRUSHED IT'
:06 TVC
07 OF 08
'PROMPTER'
:06 TVC
08 OF 08
ONLINE:
We created a playful meta twist—auditions where the Cricket Wireless characters tried out for roles in their own commercials. From reading lines to showcasing their quirks, each character brought their unique charm to the casting room.
CHARACTER AUDITIONS
ONLINE FILM
01 OF 01
CREDITS:
Agency: ARGONAUT Inc.
Associate Creative Director: Shravan Hegde
Associate Creative Director: Kamil Kowalczyk
Sr. Art Director: Brittany Rivera
Sr. Copywriter: Jacque Vavroch
Director: Todd Mueller
Production/Animation: Psyop
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