CLIENT:
Corvette E-Ray | Chevrolet
One Like NoneOne Like NoneOne Like NoneOne Like None
BROADCAST
FILM
INSIGHT:
In 1953, the enthusiastic reaction to the Chevrolet Corvette concept kicked off seven decades of passion, performance, and American ingenuity. To mark its 70th anniversary, we launched the first-ever electrified, all-wheel-drive Corvette with a powerful 6.2L LT2 Small Block V-8, the all-new 2024 Corvette E-Ray.
It's one like none.
ALL-NEW 2024 CORVETTE E-RAY
DIRECTORS CUT
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ALL-NEW CORVETTE E-RAY REVEAL
BROADCAST FILM
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Corvette Academy SeriesCorvette Academy SeriesCorvette Academy SeriesCorvette Academy Series
ONLINE
SERIES
INSIGHT:
To take a deep dive into everything E-Ray we launched this video series that examines every detail in order to share knowledge that will place you firmly in the driver’s seat.
Welcome to the Corvette Academy.
EP.01 | MEET E-RAY
Get to know the first electrified AWD Corvette E-RAY. Our engineers explain how the quickest Corvette ever can also handle all four seasons.
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EP.02 | CORVETTE ELECTRIFIED
Combining the Corvette 6.2L V8 engine with an electric drive unit has created the ultimate driving experience.
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EP.03 | ELECTRIFIED AWD
Learn how the E-RAY utilizes E-AWD to deliver incredible power and control across all kinds of weather conditions.
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EP.04 | TECH ON DISPLAY
Our engineers share how E-RAY provides owners more access than ever before to information about their driving performance.
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EP.05 | STEALTH MODE
Love that iconic Corvette sound? Our engineers detail how the E-RAY also has a quieter side. Check out the benefits of stealth mode, powered by the electric motor using the front wheels for 3 to 4 miles of range.
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EP.06 | A FIRST OF ITS KIND
What makes the E-RAY one like none? Our engineers highlight the advanced technology that builds on the rich Corvette legacy.
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CREDITS:
Agency: Commonwealth // McCANN
Creative Director: Shravan Hegde, Dave Muller, Adam Koehler
Associate Creative Director: Morgan Vines
Director : Luke Huxham
DP : Tommy Daguanno
Production : Local Boy
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