CLIENT:
Code Tenderloin
Code Tenderloin RebrandCode Tenderloin RebrandCode Tenderloin RebrandCode Tenderloin Rebrand
BROADCAST
FILM
INSIGHT:
Code Tenderloin is a non-profit organization that’s changing San Francisco's Tenderloin district by educating its less fortunate residents on everything from job readiness to coding. As they grow as an organization, we helped them create a new identity. To do so, we designed a symbol that represents their beliefs and their roots.
CODE TENDERLOIN REBRAND
BRAND VIDEO
01 OF 01
INSIGHT:
To emphasize where they come from and what shaped them as an organization, we decided to take inspiration from the actual shape of the Tenderloin and turn it into our logo-mark.
CREDITS:
Agency: ARGONAUT Inc.
Creative Director: Shravan Hegde, Kamil Kowalczyk
Design: Katie Meza, Jodi Duncan
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