CLIENT:
Chevrolet
BROADCAST
FILM
INSIGHT:
Launching the Chevy Sonic. A car for firsts. "Let's Do This."
The first car launched by the internet. Literally.
Nobody cares about yet another car launch, except when you get to do it yourself. We asked the Internet to launch the Chevy Sonic by pushing it off a 100 ft. platform, and people went click crazy: 2.5 million clicks and nine hours later, the Sonic went bungee jumping over the edge—all live streamed on our site.
BUNGEE STUNT
LAUNCH CASE STUDY
01 OF 03
BUNGEE STUNT
MAKING OF THE LAUNCH STUNT
02 OF 03
BUNGEE STUNT
LAUNCH TIME-LAPSE
03 OF 03
INSIGHT:
The idea revolved around building a 90-foot tall structure out of shipping containers to have a Chevy Sonic slowly get pushed off the edge using a gear system that inches forward based on clicks of viewers interacting with the stunt in real time.
BROADCAST
FILM
INSIGHT:
The Chevy Sonic was a car of firsts—Chevy’s first-ever small car, designed to be the perfect first car for a new generation of drivers. We launched a campaign centered around “firsts,” partnering with artists, bands, and thrill-seekers to bring that fearless attitude to life through a series of unforgettable stunts. The Super Bowl spot was the perfect culmination, reflecting the car’s daring personality on one of the world’s biggest stages.
