CLIENT:
Doritos—Boldstage
ACTIVATION
INTERACTIVE
INSIGHT:
Doritos chips are known for their bold flavor. It was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival.
We built the tallest, boldest stage at SXSW: a 62-foot-tall, functional Doritos vending machine powered by Tweets. The bold part? We gave fans control over how bold they wanted the concerts to get. No matter if you were at SXSW, on your phone anywhere or watching the live stream on Facebook or on Fuse TV, you could pick the acts, control the playlist and trigger bold special effects.
BOLDSTAGE—SXSW
ACTIVATION SIZZLE FILM
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BOLDSTAGE—SXSW
CASE STUDY FILM
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INTERACTIVE
MOBILE
INSIGHT:
Watching a live stream of a concert is never the same as being there. Until now. Two 360° live cameras put fans on stage with performers like LL COOL J and Public Enemy, or let them party with their friends in the crowd. The Doritos 360 app turned your phone into a remote control, letting fans everywhere decide what happened on the #BoldStage. Choose LL COOL J's opening act, control the playlist and encore songs, then trigger special effects from smoke to lasers to fire.
BOLDSTAGE—SXSW
DORITOS—360 CASE STUDY
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