Toyota believes that ‘mobility' goes well beyond cars and that movement is a human right. We developed "Start Your Impossible," Toyota's first-ever global marketing campaign in partnership with The International Olympic and Paralympic Committees. 

Alexa Moreno is the first-ever Mexican gymnast to medal at a world championship event (2018). In this film, we follow Alexa’s impossible story from her childhood to the Olympic Games. This spot will remind people that anyone can overcome their limitations.

Client:
Toyota Global

Agency:
Saatchi & Saatchi LA

Credits
Global Assoc. Creative Director / Art: Shravan Hegdé
Global Assoc. Creative Director / Copy: Kamil Kowalczyk