People love scary stories and movies, especially around Halloween. To launch the new Cheetos Bag of Bones, we wanted to make the world’s most bone-chilling stories on Twitter and turn them into the world’s shortest scary movies. We asked fans to submit their scariest story in less than 140 characters using the hashtag #cheetales for a chance to have it made into the shortest scary movie.

Client:
Frito Lay - Cheetos

Agency:
Goodby Silverstein & Partners

Launch Video

Finalists Video

Credits
ACD: Felipe Lima, Jon Wolanske
Art Director: Shravan Hegde
Copywriter: Sarah Anderson
Director: Shravan Hegde